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Showing posts with label Inbound Marketing Certification Exam Answers. Show all posts
Showing posts with label Inbound Marketing Certification Exam Answers. Show all posts
When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?
Contact management is an important piece of lead nurturing because it helps you understand the contacts you’re reaching out to. What is the definition of contact management?
Lead nurturing is focused on providing value to your leads by offering the information they need at the right time. Which stage of the inbound methodology does lead nurturing primarily occur?
True or false? Content is only used during the attract and delight stages of the inbound methodology.
What is social engagement?
Which network has the longest life for a piece of content?
There are many benefits to having a social media strategy. Which answer is NOT one of them?
Situational example: You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. What’s an example of a good hypothesis for this optimization experiment?
Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?
What is another commonly used term for conversion optimization?
How long should you let your conversion optimization experiments run (on average)?
What are the steps of conversion optimization?
What is conversion optimization?
True or false? Conversion optimization can positively impact your return on investment.
True or false? Conversion optimization is NOT an iterative process.
Situational example: You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?
What are the steps for creating a conversion path?
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