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When someone clicks your ad, the actual amount you're charged will be:

AdWords Fundamentals Exam Answer


When someone clicks your ad, the actual amount you're charged will be:


Answer :


  • The minimum needed to hold your ad position or 50% of your maximum cost–per–click (max. CPC) bid, whichever is greater

  • The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit

  • The minimum needed to hold your ad position, but never less than 50% of your maximum cost–per–click (max. CPC) bid

  • The minimum needed to hold your ad position, but never more than 120% of your maximum cost–per–click (max. CPC) bid



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