What is a social media audit?

Social Media Certification Exam Answer 2018

What is a social media audit?

• A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.
• A method to direct your audience in all channels to the best way they can have a conversation with you.
• A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before.
• A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus generating leads.

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