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HubSpot Inbound Certification Answers 2019

1. Which Is True About Content And Its Relationship With The Inbound Methodology?
2. Which Of The Following Is The Best Technique For Helping People Progress Through The Buyer’s Journey?
3. True Or False? An Inbound Sales Strategy Aims To Connect With Buyers When They’re In The Decision Stage Of The Buyer’s Journey.
4. True Or False? Most Buyers Are Naturally Trusting Of Salespeople.
5. What Are The Phases For The Inbound Sales Framework?
6. Which Of The Following Delight Terms Is Considered To Be Reactive To Your Customers’ Needs?
7. Fill In The Blank: ____________ Is The Process Of Listening To Customer Feedback About Their Experience Using A Product Or Service, Sharing Results Within The Organization, And Interpreting Feedback To Improve Customer Experience And Retention.
8. What Are The Phases Of An Inbound Sales Strategy?
9. Which Of The Following Is NOT A Lead Nurturing Tactic?
10. True Or False? A Call-To-Action Must Be A Button.
11. True Or False? A Website Page Should Always Have Three Goals. There Should Be One Primary Goal And Two Secondary Goals.
12. What Are The Three Core Tenents Of Inbound?
13. True Or False? If A Lead Flow Only Asks For A Visitor’s Email Address, That’s Enough Information To Create A Useful Record In The CRM.
14. True Or False? An Effective Conversion Path Must Include A Landing Page.
15. True Or False? To Ensure That Search Engines Understand Your Website Page, It’s Necessary To Repeat Your Primary Keyword Throughout The Page Content Using The Same Wording And Phrasing.
16. True Or False? NPS Is Calculated By Subtracting The Detractors Percentage From The Passives Percentage.
17. Imagine You Surveyed 100 Training Attendees. If 10% Were Detractors, 30% Were Passives, And 60% Were Promoters, What Would Your NPS Be?
18. Fill In The Blank: ______________ Are People Who Respond To The NPS With A Score Between 0 And 6.
19. True Or False? Content Is Only Used During The Attract And Delight Stages Of The Inbound Methodology.
20. What Is Social Listening?
21. When Should You Focus On Delighting People?
22. You Want To Improve Your Customer Experience Processes And Your Products To Ensure You’re Focused On Delight. Which Should You Do To Get The Largest, Most Representative Sample?
23. True Or False? Having An Inbound Sales Strategy Is Important Because Of Changes Made By The Invention Of The Internet.
24. 60% Of A Buyer’s Purchase Decision Has Already Been Made Before Even Talking To A Sales Representative. What Does That Mean For Inbound Sales?
25. True Or False? As An Inbound Sales Representative, Acting As An Information Gatekeeper And Holding Power Over The Entire Sales Process Helps You Win More Sales.
26. True Or False? An Inbound Sales Approach Is Necessary Because The World Has Changed And Salespeople Need To Adapt To New Technologies And Buying Patterns.
27. What Is The Difference Between A Sales Process And An Inbound Sales Strategy?
28. What Is The Goal Of The Identify Phase Of An Inbound Sales Strategy?
29. An Inbound Sales Strategy Focuses On Identifying People Who _________.
30. What Is The Definition Of Lead Nurturing?
31. Fill In The Blank: While Most Pages Should Be Optimized For User Interaction, Responsive Blogs Should Be First Optimized For _________.
32. When Designing Site Architecture And Navigation, Whose Experience Should Be The Primary Consideration?
33. True Or False: Responsive Design Relies On Predefined Screen Sizes.
34. All Of The Following Are True About Forms And Lead Flows EXCEPT:
35. Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
36. What Is The Main Purpose Of A Landing Page?
37. This Call-To-Action Isn’t Performing As Well As It Should. What Is The First Thing To Assess About The Call-To-Action?
38. Define A Conversion Path.
39. True Or False? When Starting Out, Make Sure You Are Engaging With Customers On Every Single Social Media Channel.
40. True Or False? Each Prospect Who Comes To Your Website For The First Time Is Always In The Awareness Stage Of The Buyer’s Journey.
41. True Or False? If You Have An Ideal Customer Profile, You Don’t Need Buyer Personas.
42. What Are The Steps For Creating A Conversion Path?
43. What Is Conversion Optimization?
44. True Or False? Conversion Optimization Is NOT An Iterative Process.
45. What Are The Steps Of Conversion Optimization?
46. Fill In The Blank: When Creating A Content Offer, Use _________ To Determine The Best Content Offer Format.
47. True Or False? You Should Only Create Video Content If You Have A High-Quality Camera And Lights.
48. True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing.
49. If You’re Looking For A Place To Start With Creating Topic Clusters And Pillar Pages, Consider Deconstructing Your Existing Awareness- Or Consideration-Stage Offers Into 10x Content Pillar Pages.
50. To Help Increase Awareness For An Upcoming Product Launch, Your Manager Increases Paid Promotion Funds By 300%. Which Channels Could You Disperse These Funds To?
51. Optimizing Your Content Helps Improve __________.
52. True Or False? In The Context Of Inbound, Buyer Personas And Ideal Buyer Profiles Are The Same Thing.
53. What Is The Definition Of A Buyer Persona?
54. A Website Visitor Is Reading The Blog Post You Published Last Month. They’re Intrigued By The Call-To-Action That You Have At The Bottom Of Your Post, So They Decide To Click It And Are Redirected To A Form Which They Fill Out And Submit. Which Inbound Methodology Stage Is Being Described In This Scenario?
55. What Are The Four Stages Of The Inbound Methodology?
56. True Or False? Buyer Personas Are Effective For All Organization Types.
57. Fill In The Blank: Inbound Marketing Represents A Fundamental Shift In The Way That Organizations Operate Because It Is ______-Centric.
58. You’ve Been Tasked With Helping To Research Your Organization’s Buyer Persona. Your Boss Asks You To Reach Out To A Few Good And Bad Customers. Is This The Right Approach?
59. A Customer Who Recently Purchased Your Product Realizes That It’s Not The Right Solution For The Problem They Were Trying To Solve. He Would Like To Return The Product. Which Stage Of The Buyer’s Journey Is Your Customer In?
60. You’ve Joined A Startup Company. Before Building Out Your Content Strategy, You’ll Need To Develop Your Company’s Primary Buyer Persona. What’s The Appropriate Order For Developing The Buyer Persona For Your Startup?
61. What Does CRM Stand For?
62. What Kinds Of Information Does Your Marketing Team Likely Need Included In A Persona?
63. According To Jobs Theory, Which Of The Following Is An Example Of A Job Story?
64. What Is The Relationship Of Funnels And Flywheels To Each Other?
65. Which Departments Should Be Involved In Creating Content?
66. Fill In The Blank: Inbound Is Knowledge _________.
67. What Are The Stages In The Inbound Methodology?
68. If Your Content Is Focused On The Different Solutions To Your Buyer Persona’s Problem, Where Would That Content Fit Into The Buyer’s Journey?
69. What Is The Buyer’s Journey?
70. True Or False? A Customer’s Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona.
71. Who Should Be Involved In Creating Your Buyer Personas?
72. True Or False? It Is A Recommended Best Practice To Gate And Deliver Majority Of Your Content Over Live Chat.
73. What Is The Role Of “Back Office”? Teams (Accounting, Legal, Etc.) In Creating Buyer Personas?
74. Who At Your Company Will Buyer Personas Most Benefit?
75. What Is The Relationship Between Your Company’s Purpose And Your Buyer Personas?
76. True Or False? There Should Be One Person Who Is Tasked With Creating And Maintaining Your Buyer Personas.
77. What Kinds Of Information Does Your Customer Service Team Likely Need Included In Each Persona?
78. What Kinds Of Information Does Your Sales Team Likely Need Included In Each Persona?
79. Which Of The Following Best Describes A Buyer Persona?
80. True Or False? If One Horizon Begins To Underperform, You Should Reallocate Resources To Those Initiatives Until They Start Performing Well.
81. In The Three Horizon Framework, What Does Horizon Three Symbolize?
82. What’s The Maximum Number Of Top Priorities A Company Should Have At Any Given Time?
83. True Or False? Objectives Typically Have A Designated Time Period, While Key Results Can Be Long Lived.
84. In The Three Horizon Framework, What Does Horizon Two Symbolize?
85. True Or False? Every Business Exists Primarily To Create Profits?
86. In The Three Horizon Framework, What Does Horizon One Symbolize?
87. When It Comes To Goal Setting, What Are Objectives?
88. What Is The Three Horizon Framework?
89. When It Comes To Goal Setting, What Are Key Results?
90. How Does Your Company’s Purpose Affect “Back Office”? Teams (Accounting, Legal, Etc.)?
91. Which Of The Following Is NOT A “Job Dimension”? That Jobs Theory Might Uncover?
92. What Is Jobs Theory?
93. When You Use Jobs Theory To Develop A Timeline Of Events, Where Does That Timeline Start?
94. Which Of The Following Is NOT A Key Part Of A Company’s Culture?
95. If A Salesperson Is Speaking With A Specific Person And Discovers That The Person Doesn’t Exactly Match Their Assigned Persona, What Should The Salesperson Do?
96. Which Of The Following Is The Best Way To Align A Company’s Employees Around A Single Purpose?
97. What Does A Knowledge Strategy Allow You To Do?
98. Fill In The Blanks: You ________ Have To Provide The _________ Right Response, Before Delivering The __________ Correct Information.
99. Why Do The Inbound Principles Exist?
100. Which Place Is Recommended For The Storage Of Your Prospect’s Information?
101. Fill In The Blank: When Optimizing Your Content For Clarity, Your Goal Is To ______________.
102. Fill In The Blank: You Standardize For ______________.
103. When It Comes To Inbound Best Practices, You Personalize For:
104. How Can Thinking Of Your Business As A Flywheel Foster Cross-Team Collaboration?
105. In A Flywheel Business, Which Of The Following Is The Most Important Source Of New Prospects?
106. How Can You Apply Flywheel Thinking To Your Company’s Budget?
107. Why Is It Common For Companies To Think Of Themselves In Terms Of A Funnel?
108. Which Of The Following Is NOT Something You Would Take Into Account When Contextualizing Information?
109. True Or False? When You Standardize, You’re Creating A Single Standard Answer That Has No Variations.
110. What Are The Five Inbound Principles?
111. True Or False? Every Customer Has To Have A Fantastic Experience In Order For Your Company’s Flywheel To Accelerate.
112. Which Of The Following Is NOT A Reason To Think Of Your Business As A Flywheel?
113. Fill In The Blank: _______________ Is A Friendly, Harmonious Relationship; A Relationship Characterized By Agreement, Mutual Understanding, Or Empathy That Makes Communication Possible Or Easy.
114. True Or False? Attracting Is The Role Of Marketing. Engaging Is The Role Of Sales. Delighting Is The Role Of Services.
115. Who Is Responsible For Delighting Prospects And Customers?
116. Which Of The Following Is A Problem With Thinking Of Your Business As A Funnel?
117. What Is The Relationship Between The Inbound Methodology And The Concept Of A Flywheel?
118. Fill In The Blank: Your __________ Is Your Strongest Acquisition Lever.
119. Fill In The Blank: The Inbound Methodology Is A ____________.
120. True Or False? Most Buyers Start Researching Potential Solutions Before They Meet With A Salesperson.
121. What Is The Purpose Of The Delight Stage Of The Inbound Methodology?
122. True Or False? As Buying Behavior Changes, The Inbound Philosophy Will Also Evolve.
123. When Does The Engage Stage Of The Inbound Methodology Begin?
124. What Occurs During The Attract Stage Of The Inbound Methodology?