How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

Unknown April 28, 2018 0

AdWords Fundamentals Exam Answer

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

Answer :

CPC and CPM bids only compete against bids of the same type

Ads using CPC bids are not allowed to compete on the Display Network

CPC bids are effectively converted to CPM bids

CPM bids are effectively converted to CPC bids

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