How often should you reference yourself in your outreach messages?

Inbound Sales Certification Exam Answer 2018

How often should you reference yourself in your outreach messages?

• Never. Your messages should be solely about the buyer and their context.
• As often as necessary to communicate your value proposition.
• As often as possible. You need to convey your value and expertise to the buyer.
• No more than half as much as you reference your buyer and their situation.

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