Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?

Inbound Marketing Certification Exam Answer 2018

Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?

• The software that exists with the goal of automating your marketing actions. 
• Automation tools to help automate sales-specific actions. 
• The thought process behind delivering information in lead nurturing. 
• The software that is used for your entire inbound strategy.

To Get Certified in All HubSpot Exam