What is the buyer doing during the decision stage of their buying journey?

Inbound Sales Certification Exam Answer 2018

What is the buyer doing during the decision stage of their buying journey?

• Identifying a challenge they’re experiencing or an opportunity they want to pursue.
• Deciding on a budget for the next 12 months.
• Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.
• Trying to choose a specific solution within a chosen solution category.

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