What is the buyer's journey?

Inbound Certification Exam Answer 2018

What is the buyer's journey?

• It's the active research process someone goes through leading up to a purchase.
• It's the experience your prospect goes through when learning about your brand.
• It's the Inbound Methodology but from the buyer's perspective.
• It's the set of actions that a buyer goes through after he or she made a purchase.

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