A process of building relationships with prospects with the goal of earning their business
when they’re ready.
A marketing effort focused on engaging with only your leads in a way that encourages them to
progress toward a specific action.
A marketing effort focused on engaging with your leads AND customers in a way that encourages
them to progress toward multiple actions at the same time.
A sales effort focused on engaging with your warm leads in a way that encourages them to
progress toward a purchase.
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