What is the difference between reporting and analytics?

Inbound Marketing Certification Exam Answer 2018

What is the difference between reporting and analytics?

• Reporting explains what has happened, while analytics is an attempt to explain why something has happened. 
• Analytics explains what has happened, while reporting is an attempt to explain why something has happened. 
• Trick question! There isn’t one. 
• Reporting is for journalists, while analytics is for marketing, sales, and services representatives.

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