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What is a passive buyer?

Inbound Sales Certification Exam Answer 2018

What is a passive buyer?

  • A buyer who needs extra encouragement before they commit to buying
  • A lead who has expressed interest in your product but hasn’t committed to a timeline for buying
  • A person who buys a product without speaking with a sales representative
  • Someone who is a good fit for your offering but isn’t looking to buy right now

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