What role does optimization play in your conversational growth strategy?

Inbound Marketing Certification Exam Answer 2018

What role does optimization play in your conversational growth strategy?

• Unlike conversions, conversations are evergreen and don’t need to be optimized. 
• As conversations are unique exchanges with many website visitors, they cannot be optimized. 
• Conversations need to be optimized once every four months. 
• You need to iterate and optimize your conversations over time.

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