Conversations fit into your inbound marketing strategy because you’re going to need to have one
with your team now that you know what inbound is all about.
Conversations are only for outbound marketers. Content and promotion is for inbound marketers.
By using channels that deliver or simulate a conversation with your website visitors, you
can deliver your content in a consistent and relationship-focused way.
By using channels that your buyers personas consider “trendy,” your brand maintains its reputation
of being relevant and up to date.
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