Why is it important to get your potential buyer to reflect back on their goals and challenges?

Inbound Sales Certification Exam Answer 2018

Why is it important to get your potential buyer to reflect back on their goals and challenges?

It’s not important for the potential buyer to reflect back, you should always be moving the sale forward, not backward. It’s important because you’re getting another chance to listen to their situation. It’s important because you’re leveraging the power and impact of repetition. It’s important because you’re getting them to think critically about their situation.

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