Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?

Content Marketing Certification Exam Answer 2018

Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?

Total leads generated from your campaign

Increase of brand awareness

Returning blog subscribers generated from your campaign

Social engagements

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