Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Adwords Fundamentals Exam Answers 2018

Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

• Costs to produce her purses and revenue generated from her ads
• How many times her ads have been viewed and clicked on
• Number of clicks on her ads and revenue they generated
• Number of clicks on her ads and costs to produce her purses 

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