How can social media listening increase customer advocacy?

Social Media Certification Exam Answer 2018

How can social media listening increase customer advocacy?

• Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are.
• Responding only to negative social posts with helpful, knowledgeable responses shows that you care.
• Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard.
• Responding to a social post within one hour shows that your company is full of social-savvy whipper snappers.

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