If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.

Social Media Certification Exam Answer 2018

If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.

• competitors
• revenue targets
• business goals and buyer personas
• budget

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