Imagine you’re working on a client’s launch pad website. Three weeks from the proposed launch date, the client comes to you with an idea for a new section on the website they would like to implement for the initial launch. How should the strategist respond to the client’s new idea?
Ask a
series of questions to understand more about the new idea, then strongly
recommend that all new ideas be considered and built after the initial launch
pad goes live.
Talk
to your team about the effort required to implement the client’s new idea. Then
slide the launch date back the required five days to implement the new idea.
They
should wait to mention any new ideas until after the first six months because
the launch pad and first six months of the continuous improvement cycles are
already planned out.
Include
the new section into the initial launch pad because the client promised to
quickly get you great content for the section.
No comments