Upon reviewing your company’s lead nurturing campaigns you identify that all new leads are passed directly to the sales team. Leads are only entered into lead nurturing campaigns if the sales team identifies the lead is not yet ready to purchase. What model of lead nurturing is your company currently using?
HubSpot Email Marketing Certification Exam Answer 2018
Upon reviewing your company’s lead nurturing campaigns you identify that all new leads are passed directly to the sales team. Leads are only entered into lead nurturing campaigns if the sales team identifies the lead is not yet ready to purchase. What model of lead nurturing is your company currently using?
- Traditional lead nurturing
- Sales-First Lead Nurturing
- Lead Nurturing as a Gatekeeper
- Lead Nurturing as a Sales Person
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