What is a buyer persona?

Unknown July 02, 2018 0

HubSpot Sales Enablement Certification Exam Answer 2018

What is a buyer persona?

A semi-fictional representation of your ideal customer based on data.
The demographic information of a particular sales prospect.
A categorization of leads that indicates how “sales ready” they are.
A story that describes your sales process from the buyer’s point of view.

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