What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

HubSpot Growth Driven Design Certification Exam Answer 2018

What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

• Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology.
• Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build.
• Growth-Driven Design is a way of thinking, and conversion rate optimization is the step-by-step process of putting that thinking into action.
• Conversion rate optimization is only about optimizing your existing website pages, whereas Growth-Driven Design is only about building new pages onto the website.

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