When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:

Adwords Fundamentals Exam Answers 2018

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:

• the same amount as the profit generated by your product
• based on how much your product is worth
• 50% of how much your product is worth
• the same amount as the revenue generated by your product

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