When it comes to social listening, how do you know which social networks to start with?

Social Media Certification Exam Answer 2018

When it comes to social listening, how do you know which social networks to start with?

• Start with the social networks your buyer personas use to learn about and interact with brands.
• Facebook has over two billion monthly active users, so start there.
• Create an account on all of them, and see which ones your audience gravitates towards.
• If you haven’t started your social presence by now, unfortunately it’s too late.

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