Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?
HubSpot Sales Enablement Certification Exam Answer 2018
Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?
- Persona
interviews focus on understanding the sort of person you're interviewing,
while Jobs To Be Done interviews focuses on the reason they bought your
product.
- The
two processes are basically the same.
- The
questions in the two interviews are basically the same, but persona
interviews are conducted with customers, while Jobs To Be Done interviews
are conducted with prospects.
- Jobs
To Be Done interviews focus on a person's employment, while persona
interviews focus on the person's personality.
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