Which of the following statements best describes the goal of a journey map?

HubSpot Growth Driven Design Certification Exam Answer 2018

Which of the following statements best describes the goal of a journey map?

• To gain a holistic view of your persona's life throughout their journey of accomplishing their job to be done.
• To understand the page funnels that users are moving through on the current website to identify where they’re dropping off.
• To identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stages.
• To understand the steps the user goes through while working with a competitor to find areas of weakness.

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