Which statement best describes the purpose of the strategy stage?

HubSpot Growth Driven Design Certification Exam Answer 2018

Which statement best describes the purpose of the strategy stage?

• Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
• Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website.
• Collaborate with outside industry designers to ensure your new website incorporates the latest design trends.
• Dive deep into your brand and your competitors to develop designs and positioning that’s superior to your competitors.

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