Why do you need to develop a business case for a new social monitoring technology?

Social Media Certification Exam Answer 2018

Why do you need to develop a business case for a new social monitoring technology?

• It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget.
• So that after the investment is made, you can go back and see whether it has lived up to expectations.
• To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value.
• Social monitoring technology is particularly expensive and difficult to determine a return on investment.

To Get Certified in All HubSpot Exam