Why should defining your target buyer be part of your sales enablement strategy?

HubSpot Sales Enablement Certification Exam Answer 2018

Why should defining your target buyer be part of your sales enablement strategy?

• It will increase your sales efficiency by helping your sales team spend more time with people who are more likely to buy.
• It makes it easier to track the progress you’re making toward your goals.
• It’s impossible to implement a sales enablement strategy without first defining a target buyer.
• It's a good way to identify gaps in your current sales process.

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