You have been tasked with creating a list of contacts that have unsubscribed from all email communication. Should you build this list?

HubSpot Email Marketing Certification Exam Answer 2018

You have been tasked with creating a list of contacts that have unsubscribed from all email communication. Should you build this list?

No, it is illegal to store unsubscribed contacts in your database. Yes, you should create the list so you can re-engage those that have unsubscribed after a year. Yes, you should create it to monitor the health of your contact database. No, you should be focusing your time on subscribers, not those that have unsubscribed.

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