Your business is launching a new product offering and plans to send an email notifying your customers of the launch. Since your company has customers in different industries, they will all be using the product for different reasons. How can you make sure that each customer receives an email that communicates the value of your new product?

HubSpot Email Marketing Certification Exam Answer 2018

Your business is launching a new product offering and plans to send an email notifying your customers of the launch. Since your company has customers in different industries, they will all be using the product for different reasons. How can you make sure that each customer receives an email that communicates the value of your new product?

• Send the email from their account manager
• Personalize the copy of the email based on industry
• Change the call-to-action of the email based on industry
• All the above

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