Your coworker recently tested two different subject lines to see how they would impact the open rate of her most recent email send. She excitedly tells you that the first subject line won the test. How should you respond?

HubSpot Email Marketing Certification Exam Answer 2018

Your coworker recently tested two different subject lines to see how they would impact the open rate of her most recent email send. She excitedly tells you that the first subject line won the test. How should you respond?

• “It only matters if you get the same result on three different email sends.”
• “Nice! Send an email to the team and let them know to use your findings on all emails going forward.”
• “Was the confidence level of the results 99%? Otherwise, it’s not statistically significant.”
• “Did you make sure you sent the email to enough contacts?”

To Get Certified in All HubSpot Exam