Your research team recently published a report and is eager for the marketing team to share it with contacts that would find it of interest. Karl on your team suggests you build a send list based on explicit data including job title. Kathy suggests building the list based on implicit data including previous website pages visited. Which approach will you take?

HubSpot Email Marketing Certification Exam Answer 2018

Your research team recently published a report and is eager for the marketing team to share it with contacts that would find it of interest. Karl on your team suggests you build a send list based on explicit data including job title. Kathy suggests building the list based on implicit data including previous website pages visited. Which approach will you take?

• Karl’s explicit approach
• Kathy’s implicit approach
• A combination of Karl’s and Kathy’s approaches
• Neither Karl’s nor Kathy’s approach

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