You’re explaining the Growth-Driven Design methodology to a prospect. Overall they love the methodology, however, they ask you, “I don’t want a half-built website to start”. What is the BEST response to your prospect?

“The launch pad website is a complete website that will both look and perform better than your website today. However, it is not the end-all-be-all and will not be perfect, because there is no such thing as perfect.”
“It is ok if the website is not complete because we can always build onto it after it launches because we have an on-going service retainer.”
“No problem. We can build your website using traditional web design and then move to the continuous improvement phase after it’s live.”
“The launch pad website is a fully built website, we just need to cut out many of the pages to ensure we can launch quickly.”

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