You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

Social Media Certification Exam Answer 2018

You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

• Research the costs of agencies that can do the work.
• Consider industry research to back up your plan.
• Position your program as an experiment or pilot.
• Create a robust PowerPoint with statistics to back up your plan.

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