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An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from AdWords, what can you do to start maximizing results for profit?

AdWords Fundamentals Exam Answer


An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from AdWords, what can you do to start maximizing results for profit?


Answer :


  • Test only one version of your ad text

  • Test different cost-per-click (CPC) bids

  • Lower the cost-per-click (CPC) bids and increase the budget

  • Delete keywords that are generating the most clicks




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