When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:

AdWords Fundamentals Exam Answer

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:

Answer :

the same amount as the profit generated by your product

based on how much your product is worth

50% of how much your product is worth

the same amount as the revenue generated by your product

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