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Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

AdWords Fundamentals Exam Answer


Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:


Answer :


  • shows you which ads lead to customer actions that have value for your business

  • automatically gives you personal details about the people who convert

  • measures trends relating to the search terms people have used before seeing your ad

  • focuses on getting customers to complete an online purchase




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