- Make a list of the problems you help
your customers solve and map your content to those problems –– then share
relevant content.
- Have physical copies of your company's
content on your desk so you can flip through them during phone calls and find
what you're looking for.
- Share as much content as possible with
each prospect to increase the likelihood of giving them the content they need.
- Reduce the amount of content you use
and focus on sharing only the content that is relevant in the decision stage of
the buyer's journey.
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