Inbound companies are similar to inbound leads. While you may not know who actually visited your website, you do know that someone from that company took that action. Based on this information, which of the following is the best way to begin your email outreach?

Hi [Buyer Name], Various people within your organization have been reviewing our content on how to recycle old electronics. Based on this area of interest, I thought you and your team may also enjoy [Blog Article A] and [Blog Article B].
Hi [Buyer Name]. [Common Connection First and Last Name] suggested I reach out to you. We were discussing best practices our firm recently uncovered on purchasing new electronics and security issues that most small businesses face. [Common Connection First Name] thought you would be interested in the results. I can walk you through them, if this is timely for you?
Hi [Buyer Name], Earlier today, you downloaded our eBook on top security issues for small businesses. Based on this area of interest, I thought you may also enjoy [Blog Article A] and [Blog Article B].
Hi [Buyer Name], I noticed your company’s recent job tweet about how to get rid of old electronics. I thought you would appreciate the popular eBook we wrote titled “Top Security Issues for Small Businesses” and will send it to you now.

Header Ads