When developing a persona, you should ask yourself all of the following questions EXCEPT:

Inbound Sales Certification Exam Answer 2018

When developing a persona, you should ask yourself all of the following questions EXCEPT:

How do these personas describe the goals or challenges they encounter that align with our company’s offering? For each persona, what are the implications of inaction? What are their preferred methods of communication within their team, their company, and their family? How do these personas typically educate themselves on their goal or challenge?

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