Regardless of the source of your lead (e.g. inbound buyer, triggered event, etc.), it is critical that you gain buy-in for a longer exploratory conversation by doing the following two things:

1. Establish why you’re calling 2. Position a challenge you can help people like them overcome.
1. Establish who you are and why you’re calling 2. Establish how you and your product/service is able to help them.
1. Validate their interest in discussing your product line. 2. Provide value to them with your service.
None of the above

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