What is the buyer doing during the awareness stage of their buying journey?

Inbound Sales Certification Exam Answer 2018

What is the buyer doing during the awareness stage of their buying journey?

Identifying a challenge they’re experiencing or an opportunity they want to pursue. Becoming aware of the ways your solution can help them. Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address. Trying to choose a specific solution within a specific solution category.

To Get Certified in All HubSpot Exam