- Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers.
- Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market.
- Ideal customer profiles describe your existing customers, while buyer personas are based on your leads and prospects.
- Ideal customer profiles are used by marketing teams, while buyer personas are used by salespeople.
To Get Certified in All HubSpot Exam
No comments