When creating a lead nurturing strategy for your business, you need a goal to create the big picture strategy for your lead nurturing campaigns. What are three key elements that any strategy will need?

Inbound Marketing Certification Exam Answer 2018

When creating a lead nurturing strategy for your business, you need a goal to create the big picture strategy for your lead nurturing campaigns. What are three key elements that any strategy will need?

• Contact management, segmentation, and the buyer's journey 
• Buyer personas, the buyer's journey, and lead nurturing software 
• Lead nurturing software, contact management, and segmentation 
• Segmentation, buyer personas, and the buyer's journey 

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