When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer's journey which allows you to decide what types of content they need. What are the three stages of the buyer’s journey?

Inbound Marketing Certification Exam Answer 2018

When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer's journey which allows you to decide what types of content they need. What are the three stages of the buyer’s journey?

• Awareness, consideration, and decision 
• Attract, consideration, and delight 
• Awareness, consideration, and conversion 
• Awareness, decision, and delight 

To Get Certified in All HubSpot Exam