Which of the following should you keep in mind when defining content for each sequence?

Inbound Sales Certification Exam Answer 2018

Which of the following should you keep in mind when defining content for each sequence?

• Pulling from your inventory of existing content.
• Referencing your product/service at least 2x as much as you mention the buyer.
• Adjusting the length of your content accordingly - 200 words to 400 words.
• Establishing your product or service as the best possible option.

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