- Starting with one segmentation at the company level (like industry) and then moving to one segment at the individual level (like role).
- Starting with the most common individual-level segments and then moving to company-level segments.
- Starting with your most profitable segments at the individual level (like role) and then moving to the company size (like small, medium or enterprise).
- Being all encompassing, as you’re looking to define this for the first time and need a starting point to work from.
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