You’re discussing the cost of your service and the potential buyer is asking questions about potential costs that could arise in addition to your service. How should you respond?

“Great question. We should definitely review the costs to implement this solution.”
“No need to worry. Your account manager will be there to help defray any additional costs.”
“It's important that we cover this at another time. For now, I'm just learning about your goals and challenges.”
“There aren’t any additional costs--our service pays for itself.”

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